February is here, and we couldn’t be more excited for the month of love, adventure, and
fresh new styles! Whether you’re celebrating Valentine’s Day, treating yourself to
something special, or looking for eco-friendly fashion, SOEK™ has got you covered. Let’s dive into everything February has to offer! 😎

As we step into 2025, it’s the perfect time to reflect on our choices and set new intentions for the year ahead. One of the most impactful decisions we can make is to choose products that not only serve our needs but also contribute positively to the environment.

This year, we’re encouraging you to start with sustainable eyewear—choose local, choose eco-friendly, and make a lasting difference for our planet.

Since its founding in 2019 by friends Mia and Lize, SOEK™ has made waves in the
eyewear industry by combining timeless style with a commitment to sustainability. From its humble beginnings, this Australian brand has grown exponentially, with its eco-friendly sunglasses and reading glasses now available in over 1,500 stores across Australia, New Zealand, South Africa and the U.K.

Now, SOEK™ is taking things to the next level with the launch of its Premium 100% Plant-Based range of sunglasses. Designed in their sunny studio on the Central Coast of New South Wales, this new collection seamlessly merges fashion-forward design with an unwavering dedication to the planet.