Since its founding in 2019 by friends Mia and Lize, SOEK™ has made waves in the
eyewear industry by combining timeless style with a commitment to sustainability. From its humble beginnings, this Australian brand has grown exponentially, with its eco-friendly sunglasses and reading glasses now available in over 1,500 stores across Australia, New Zealand, South Africa and the U.K.
Now, SOEK™ is taking things to the next level with the launch of its Premium 100% Plant-Based range of sunglasses. Designed in their sunny studio on the Central Coast of New South Wales, this new collection seamlessly merges fashion-forward design with an unwavering dedication to the planet.
The Heart of the New Range
SOEK™’s latest collection introduces eyewear crafted from eco-friendly and
biodegradable materials, including Castor Seed Oil and Bio-Acetate. These plant-based frames are a testament to SOEK™'s innovative approach to sustainable design. Lightweight, durable and stylish, each pair is fitted with premium UV400 Polarised lenses, offering superior eye protection without compromising on elegance.
Why Choose SOEK™’s Plant-Based Range?
- Sustainability at Its Core: By utilising renewable materials like castor seed oil, the range significantly reduces its environmental footprint.
- Fashion-Forward Designs: Inspired by modern silhouettes with a retro twist, each frame is thoughtfully designed to complement a variety of face shapes and personal styles.
- High-Quality Craftsmanship: From the eco-conscious materials to the premium lenses, these sunglasses are built to last.
- Affordability Meets Luxury: SOEK™ makes sustainable fashion accessible, proving that high-quality, eco-friendly products don’t have to break the bank.
A Vision for the Future
The launch of the plant-based range underscores SOEK™'s mission to provide stylish and sustainable eyewear options for conscious consumers. The brand’s collaboration with leading material suppliers ensures that every product delivers on both quality and ethics, giving you eyewear you can feel good about.
Join the Movement
Whether you’re looking for a versatile everyday pair or a statement piece for your
wardrobe, SOEK™'s plant-based sunglasses are the perfect addition. Experience the blend of modern design and eco-conscious innovation that has made SOEK™ a leader in sustainable eyewear since 2019.
Shop the new plant-based range today and discover the future of fashion-forward, planet-friendly eyewear.